Our Standard
We hold ourselves
to a higher standard.
The wellness industry has a transparency problem. Vague sourcing, proprietary blends, and unverifiable claims are the norm. We built Element 72 to be the exception.
Single-Origin
You know exactly where it came from.
Every Element 72 product traces to a specific, named source — not a region, a farm. Not a country, a supplier. We know the altitude, the harvest season, the processing method. That specificity is the foundation of accountability.
If we cannot trace the origin of something, we do not sell it. This rules out a significant portion of the supplement market, where ingredients are pooled from multiple undisclosed suppliers and sold under vague geographic labels.
Our sourcing documentation is available on request for every product.
Third-Party Tested
A Certificate of Analysis for every batch.
We do not test our own products. We send every batch to an ISO 17025 accredited laboratory — the international standard for testing and calibration competence — and publish the results.
What we test for depends on the product, but always includes: heavy metals (lead, mercury, arsenic, cadmium), microbial safety, and potency markers specific to the product.
The Certificate of Analysis is included in every order and available on our website. If a batch fails, it does not ship.
Properly Certified
No shortcuts on Kenya certification.
Kenya has a regulatory framework for food supplements governed by KEBS — the Kenya Bureau of Standards. The process involves technical documentation, facility inspection, and product testing before any permit is issued.
We go through this process properly — through Teleo Lab, our technical and regulatory partner. We do not source, repackage, and sell products that have not cleared Kenyan regulatory requirements.
This is not the easiest path. But it is the only credible one.
Earth-Derived
Ancient. Not artificial.
Every product in the Element 72 range is a naturally occurring substance with centuries of documented human use. We are not formulating supplements in a laboratory.
This means we will never add synthetic fillers, artificial preservatives, or proprietary blends that obscure individual ingredient amounts. What is in the product is what we say is in the product.
The bottom line
This is what it means
to do it properly.
It takes longer. It costs more. But a product you can actually trust is worth more than one that just claims to be trustworthy.
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