The Founder
“I wanted to bring products that are genuinely sourced, genuinely tested, and genuinely explained — not just marketed. Everything starts at the source and ends with a document you can read.”
Haji · Founder, Element 72 Vitality · Nairobi, Kenya
The Story
Element 72 was built from a simple frustration: the wellness products available in Kenya were either imported generics with no sourcing transparency, or local products with no third-party testing. Neither option earned genuine trust.
I started looking at what we actually had access to — what East Africa and the wider region could supply with full traceability. Shilajit from the Himalayas through established Indian suppliers. Black seed from East Africa itself. Purple tea, a crop that Kenya holds a global monopoly on.
The supply was there. What was missing was the standard — the commitment to test everything, certify properly, and explain rather than just claim.
Element 72 is built to be that brand. Not the cheapest option. Not the most convenient. The one you can actually trust, because we show our work.
What we believe
The principles behind the brand.
Transparency is not a feature
Every brand says they are transparent. We decided to actually be it — CoA on every batch, named supplier on every product, full regulatory process documented.
East Africa is underestimated
Kenya grows the only commercial purple tea in the world. East Africa produces some of the highest-quality black seed in the world. We are not a market to be sold to. We are a source the world does not know it needs.
The best products explain themselves
If you need marketing to sell it, the product is not doing the work. We invest in sourcing and testing, not in persuasion. The CoA is our sales pitch.
The Vision
East Africa as a source
of premium global wellness.
The long-term vision for Element 72 is not just a Kenyan wellness brand. It is a brand that demonstrates what East Africa can produce for the world — premium, traceable, rigorously tested products that compete with the best brands in Japan, Europe, and North America. Not as an imitation of those markets, but as the source they come to trust.